Free reserve and collect same day

Expert guide to memory foam

What is memory foam?
Memory foam is a viscoelastic material, meaning it has malleable qualities when pressure is applied, but will return to its original shape once that pressure is removed.

As the name suggests, memory foam is a foam-like material with a softness and unique elasticity that provides responsive and support movement through an even distribution of weight. While in use, the material is able to respond instantly to support changing pressure points, returning to its original form once the point of pressure is removed.

The unique texture of this temperature sensitive material makes it ideal for use in bedding products, which naturally benefit from the ability to provide pressure relief over long periods of time.



Development & origins


Developed by NASA in the 1960's to offer improved comfort and shock absorption for their airplane seats, memory foam was originally known by the far less catchy but functional title of "slow spring back foam."

Certainly one of NASA's most famous technological exports from development to civilian use, memory foam has evolved over the years as a key advancement in the bedding market to become an invaluable addition to the comfortable sleep of many, alleviating joint pain and supporting changing sleep positions throughout the night.

Why is memory foam special?


Memory foam bedding has orthopaedic qualities and applications that provide valuable relief to aches and pains, but also makes for a luxuriously comfortable sleep enhancer for users without specific support requirements.

Unlike traditional mattresses and pillows, memory foam has a unique 'give' when pressure is applied to its surface, moulding around the body to supporting all points of contact by absorbing impact and distributing weight evenly. Its viscoelasticity makes it perfect for easing the pressure placed on joints throughout your sleeping hours, during which time your body relaxes fully, concentrating the full weight of your body on the areas in contact with the mattress.

With excellent spring back abilities, the memory foam responds to the repositioning and redistribution of weight throughout the night to support, shape and reshape around your body, ultimately returning to its original form after use.

About memory foam bedding

Memory foam pillows
Available with different firmness ratings to accommodate your individual sleeping style, memory foam gives both the head and neck the support they need to keep your spine aligned. The viscoelastic foam feels soft and comforting, gently cradling your head while keeping your neck and spine straight to help you get the rest you need and avoid placing stress and strains on your body.

Memory foam mattress
Memory foam mattresses combine sumptuous luxury with pressure relieving comfort and therapeutic support to ease the aches and pains connected with back pain, arthritis, or bone and joint disorders. The responsive material also helps to align the back and neck by moulding to your body and supporting your weight, readjusting itself as you change position.

Memory foam mattress topper
A simple way to incorporate pressure-alleviating benefits and improve your sleep, a memory foam mattress topper adds a layer of sumptuous comfort to help you get the rest you need. Easily attached to the top of your existing mattress, a memory foam topper can renew your old bed with improved comfort and continual support you where and when you need it.

Caring for memory foam


As with all bedding, one of the key ways to make sure your memory foam mattress and pillows last and continue to be a properly functioning enhancement for your bed is to use bedding protectors. Zipped anti-allergy pillow protectors and mattress protectors are machine washable and help to keep your bedding fresh and inviting.

Always follow the care instructions included with your memory foam bedding to get the best from your product.