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Privacy Policy

What happens when you shop with us?

When you register or place an order with Dunelm, we gather a little information about you to help us provide a better service to you now and in future:

  • When you order we ask your name, address, email address, delivery address, credit/debit card number, expiry date and security code. Without this information we would be unable to process your order or notify you of our acceptance of your order.
  • We keep a record of your orders with us, so that we can deal with any issues with your order and so that we know what interests you and can tailor future offers to suit you.
  • We also keep a record of any emails you send us so that we can provide you with an excellent standard of customer care should you need to contact us at any time. We may also contact you with offers that we think may be of interest to you. If you do not wish to hear from us please contact our customer services team at any time. Please be assured we will not share details with any third party for marketing purposes.

The information, which you supply to us, is treated with the highest level of confidentiality. All information such as your name, address, payment details, email address is stored on secure servers. All your personal details are protected to the highest standards and treated as strictly confidential in line with the latest Data Protection and Consumer Legislation.

It is vital that the information you to provide when you register as a customer is true, accurate, current and complete in all respects. And that you agree not to impersonate any other person or entity or to use a false name or a name that you are not authorised to use. Please notify us immediately of any changes:

By Email: customerservices@dunelm.com

By Telephone: 0344 346 0022

8am – 7pm Monday–Friday
9am – 5pm Saturday and Sunday

What happens when you sign up to receive our Newsletters?

By consenting to receive marketing communicating by Dunelm Group PLP and its subsidiaries you are agreeing to receive order information & marketing updates via email, postal mail or SMS/MMS messages. Dunelm will never share or sell any of your personal data with third parties.

You can opt out of any marketing communication by simply clicking unsubscribe at the bottom of any email communication or contact us for help.

Use of Cookies

  • Cookies are small text files of information which are stored by your browser on your computer's hard drive. If your internet browser is set to reject cookies, you will not be able to use Dunelm's online store or most other online shopping sites.
  • Cookies do not store any personal details relating to you or your credit cards nor can they find out your email address, access any other files on your hard drive or transmit viruses.
  • Cookies are used to make your online shopping experience faster, easier and more efficient so you can move all over our website without losing what's in your basket or having to log in again and again.
  • Using cookies also enables us to monitor site usage and customer traffic patterns which helps us develop and improve the design and layout of the website to be more user-friendly for you.
  • To opt out click here

Our Security Policy

Our site uses high level SSL (Secure Socket Layer) encryption technology which is the most advanced security software currently available for online transactions. We have a server certificate known as Thawte Security Certificate. We use a secure transaction system from Thawte to encrypt and thus protect your credit card details so it is virtually impossible for unauthorised parties to read any information that you send us. This is a powerful tool which secures your transaction details with us.

In addition Dunelm (Soft Furnishings) Ltd is enrolled in Trustwave's Trusted Commerce™ program to validate compliance with the Payment Card Industry Data Security Standard (PCI DSS) mandated by all the major credit card associations including MasterCard and Visa.

Trustwave Trusted Commerce

We are also an 'Internet Shopping Is Safe' accredited retailer. ISIS-Accredited retailers now account for approximately two thirds of all UK online shopping. This means you can shop online with confidence wherever you see the ISIS logo because it certifies that we have:

  • Registered with the ISIS programme and undertaken to trade in a manner that is legal, decent, honest, truthful AND fair;
  • Had our web site and service reviewed and monitored by IMRG;
  • Had our Business, VAT and Data Protection registrations checked by IMRG.

Our customer's security is of highest priority so we have invested in the latest fraud prevention initiative (3D Secure) to give you an increased level of payment card security for complete peace of mind. Find out more about 3D Secure.

Naturally it is important for you to protect against unauthorised access to your password and to your computer to enjoy secure shopping online. But if you are still not convinced about the safety of ecommerce, but still wish to shop with Dunelm, please contact our helpful Customer Services Team.

By Email: customerservices@dunelm.com

By Telephone: 0344 346 0022

8am – 7pm Monday–Friday
9am – 5pm Saturday and Sunday

Peace of Mind - Data Protection

At Dunelm we are committed to the objectives of the Data Protection Act 1998 declares our intention that all personal information held by the company will be treated in confidence and held and used only in accordance with the terms of the Data Protection Act 1998 and other applicable legislation.

We keep only the minimum amount of personal information needed to perform our duties; and will hold that information securely, use it only for appropriate purposes and not disclose it without proper authority.

The company will provide any person requesting it in the proper manner a response stating whether or not the Company holds personal information about that individual and, if so, the opportunity to see that information and to have it corrected or deleted if appropriate.

If you have questions about your personal data or our privacy policy, please contact customerservices@dunelm.co.uk to see all the information we have about you.

To correct any inaccuracies, please write to:

The Data Protection Officer
Dunelm (Soft Furnishings) Ltd
Watermead Business Park

You may only request details about yourself and no other person.


  • Privacy Policy