The Dunelm story

It all started over 20 years ago in Leicester, when Bill and Jean Adderley opened a home textiles business offering a wide range of products at affordable prices.

Their first shops were small high street units, based in a few towns across the East Midlands.

But thanks to their philosophy of “simply value for money”, the business began to grow and grow.

Today, there are over 70 Dunelm Mill stores open right across the UK, and the company has a turnover of well over £200million.

Since 1996, Will Adderley – Bill and Jean’s son – has been responsible for the day-to-day running of the company.

So while we’ve grown to become one of the UK’s leading home furnishing retailers, Dunelm is still a family-run business with the same family values. Simple values, like putting people first.

Our company is built around the strong relationships we have with people.

Not just our customers, who we value above all.

Not just our suppliers, many of whom have supported us from the very beginning.

But also our 4,500 staff, whose hard work and commitment has made our business such a success story. A success story that you too could be part of.